Roger Thayer Stone Center For Latin American Studies

Tulane University

From Yo Soy Betty La Fea to Ugly Betty: A Talk by Isabel Molina-Guzman

February 22nd, 2010
12:45 - 2:00 PM

Greenleaf Conference Room
100 Jones Hall
Tulane University

From Yo Soy Betty La Fea to Ugly Betty: Reversing the Cultural Flow and Transforming the Global Media Landscape

A Talk by Isabel Molina-Guzman
Associate Professor of Communication and Latina/o Studies
University of Illinois at Urbana Champaign
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As globalization continues to gender the flows of migration and culture, Latin American audiences and Latin American televisual genres increasingly shape the global media landscape. While historically the flow of television programming has moved from North to South, from the United States to Latin America, recent global demographic changes are causing the reversal or at least the interruption of media flows. Using Ugly Betty and Yo Soy Betty La Fea as a case study, this talk explores how US-based media conglomerates are reaching out to Latin American audiences and engaging Latin American genres to reverse the flow images of stories around the globe.

Support for this event provided by the Department of Communication, the Stone Center for Latin American Studies and the Department of Spanish and Portuguese of Tulane University.